Depending on the brand research of
SHUSHU/TONG. the keywords of this brand are young, feminine, and special. so the title
of this campaign is "one person movie
theater", it wants to show a girl as a
fan of movies when she one person to
a theater can showcase her authentic
thought, and her favorite movie is totally
different styles with her dress. the style
of a movie theater is modern with a bit
retro that like the curtains of screens.
Sweet girls can be fans of horror
movies, which the hue of the whole photo
is a cool color or blood color. Also,
cool girls can be fans of animation for
girls that using pink or warm as the basic
color.